Natalie is a Vancouver-based art director, brand strategist, publishing professional + design educator who brings brands, content and minds to life with strategic design, multi-platform publishing and clear communication style. With over eight years art direction and marketing experience in the magazine and advertising industries, five years teaching post-secondary design courses, certificates in copywriting and book binding, and holding a Masters of Arts (Graphic Branding and Identity) from the London College of Communication, she is well-equipped to solve a diverse variety of communication needs.
Natalie also maintains a strong respect for an efficient workflow and the need to continually learn. When not busy designing for clients in the private sector or teaching design courses at Simon Fraser University and Emily Carr University of Art and Design, Natalie is likely heading to the pottery studio to make pieces for her small business, Nima Stoneware or creating crochet patterns for her company, Nattypat Crochet. Past clients include: Vancouver magazine, Western Living magazine, Modern Dog magazine, Modern Cat magazine, Sandman Hotel Group, Sutton Place Hotels, NUVO magazine, and MONTECRISTO magazine. Whether a project is large or small, Natalie finds happiness in the creative process. She empowers brands to live their most distinct life.
Natalie believes that successful design is achieved through the creation of immediacy and icon. Immediacy, the need to communicate information and ideas effectively, and icon, a strong and memorable visual identity and form are interdependent. Take one away and the work will be unsuccessful—take immediacy away and the message is lost, take icon away and the message is not remembered. Ask Natalie how your brand can achieve Immediacy + icon. Email firstname.lastname@example.org.
Natalie loves to work on: editorial and publication design, corporate identity, advertising, and marketing projects. She also has gigantic soft spots for typography, ceramics, crochet, and all things dog.