Natalie is a Vancouver-based art director, publication designer, brand strategist + design educator who brings brands, content and minds to life with strategic design, multi-platform publishing and clear communication style. With nearly a decade of art direction and marketing experience in the magazine and advertising industries, six years teaching post-secondary design courses, certificates in copywriting and book binding, and holding a Masters of Arts (Graphic Branding and Identity) from the London College of Communication, she is well-equipped to solve a diverse variety of communication needs. Natalie empowers brands to live their most distinct life and inspires students to be passionate designers.
Natalie also maintains a strong respect for an efficient workflow and the need to continually learn. When not designing for clients in the private sector, or teaching design courses at Simon Fraser University and Emily Carr University of Art and Design, Natalie is likely heading to her pottery studio to make pieces for her small business, Nima Stoneware, or creating crochet patterns for her company, Nattypat Crochet. Past clients include: Vancouver magazine, Western Living magazine, Modern Dog magazine, Modern Cat magazine, Sandman Hotel Group, Sutton Place Hotels, NUVO magazine, and MONTECRISTO magazine. Whether a project is large or small, Natalie finds happiness in the creative process.
Natalie believes that successful design is achieved through the creation of immediacy and icon. Immediacy, the need to communicate information and ideas effectively, and icon, a strong and memorable visual identity and form are interdependent. Take one away and the work will be unsuccessful—take immediacy away and the message is lost, take icon away and the message is not remembered. Ask Natalie how your brand can achieve immediacy + icon. Email firstname.lastname@example.org.
Natalie loves to work on: editorial and publication design, corporate identity, advertising, and marketing projects. She also has gigantic soft spots for typography, ceramics, crochet, and all things dog.